An item from the Kimjaly Premium collection
This autumn, Decathlon's Kimjaly brand is launching a new range of technical products that have been specially created for advanced yogis.
The Premium collection was born of the desire to offer more specialist products targeted at demanding users who want that sense of belonging to a yoga community.
The Kimjaly Premium Collection
Giving yogis what they need is what drives the Premium collection. The Kimjaly team's top priority was to create that second-skin feel using stretchy yet opaque fabrics, and focusing on the sensory aspect of the products (touch, smell, feel, colours), breathability and support during use. The ultimate aim was to offer a range of long-lasting, technical products approved by testers.
The Kimjaly Premium collection: approved by yoga teachers
The Kimjaly brand has been running workshops and holding other meetings with yoga teachers for several years to find out exactly what advanced yogis need. Our research and design team carefully considers all of their hopes and expectations, before combining them to create the Premium collection.
The Kimjaly Premium collection, from the office to the studio
Our design team has created the Premium collection's colours, textures, shapes and style to work "from the office to the studio".
Having chatted to our community of advanced yogis, their needs were clear and simple: being able to wear their yoga kit all day, from the office to the studio.
Our outfits have therefore been designed for a yoga-based lifestyle. The leggings look right at home in the workplace. The crop top can be worn under a blazer in the evening.