THE STORY OF SALTY FLOW
Olaian and Kimjaly, Decathlon's yoga brands, have created a collection in collaboration with a team of 5 influencers.
They are called Ines, Julie, Soline, Margot and Clio, and they all love yoga and surfing. They have combined their backgrounds and their stories as women to create this intimate collection with mystic influences.
THE INSPIRATION BEHIND SALTY FLOW
Created in our Decathlon water sports design centre in the Basque Country, just a few yards from the ocean, this collection is coloured in warm almond and coral hues inspired by the palette of a summer sunset. The organic print, inspired by the seventies, evokes the colours of the folds in the cliffs of the Basque coastline.
THE COLLECTION
Because every summer's day is full of surprises, this collection was created for women who want to do whatever they fancy, without having to choose between yoga and surfing!
Greetings to the sunlight at daybreak, with comfortable leggings and a bra that can be converted into a swimsuit, so you are first in the line-up.
The collection is completed by a big bag and a fouta towel that are ideal for travelling.
WHO ARE THEY? 1/2
Ines
@inesduhard
Ines loves travelling and good vibes, and is multifaceted too: a creator, blogger, community manager, marketing lecturer… and a future Mum!
Julie
@douzefevrier
Julie, who is better known as @douzefevrier and suffered serious burns at the age of 16, loves life and is learning to love herself.
Soline
@theprettyyusmu
Through her posts about her daily life, sunny Soline preaches self-esteem and breaks down the taboos that surround mental health, appearances and parenthood.
WHO ARE THEY? 2/2
Margot
@youmakefashion
Bright-eyed Margot has been sharing her trips, beauty and care routines and commitment to the ecology on social media since 2010.
@cliopajczer
Clio is our influencer who loves yoga most. She took up yoga when she was a teenager. She has been teaching yoga from her online studio for 10 years.
UNDYED GREIGE LINING
We have taken the decision to not dye the lining of this swimsuit. It is therefore greige in colour, significantly reducing its CO2 footprint, especially given that the lining is not visible when the swimsuit is worn.
FEEL BEAUTIFUL IN OUR SWIMMING COSTUMES
For 6 years, we have been working to show women's bodies with one goal: to make women feel beautiful in our swimwear. The chest is not crushed, the bum is not highlighted, and the cleavage is enhanced. Our mission is to ensure that every woman, whatever her body type or size, finds a swimming costume that suits her.
ACTIVE AT THE BEACH!
Whether you are a surfer or enjoy bathing in the sea, you don’t want to lose your swimsuit! This is why we test all our swimsuits in the waves. Each model is designed for surfing and perfectly suits other water sports: stand-up paddle boarding, sailing, kite surfing, bathing, etc.
OLAIAN, DECATHLON'S SURF BRAND
Based in Hendaye, in south-west France, OLAIAN is Decathlon's new surfing and bodyboarding brand. In our offices at the water's edge, we can design a swimsuit or wetsuit and then on the same day test it directly in the sea.